We evaluate ideas like a PE firm.
Then we build the demo.

Before NLT Labs, validating a business idea meant a strategy consultant, a market research firm, a design agency, and a development team. Months of back-and-forth. $65,000 to $200,000 before you had anything to show anyone.

Most founders skip it entirely and build on gut feel. Most of them lose. We built a machine that does the whole thing. Rigorously, completely, and for eight dollars.

PE Evaluation

9 agents in Phase 1: five run in parallel — market size, competition, build cost, unit economics, legal risk — alongside a Creative Director brief. A Devil's Advocate and Number Auditor then stress-test the output before a PE Firm agent scores the idea on a 9-lens rubric. Average ~6 or above, it moves to build.

Visual POC Build

Up to 6 agents take over. A director names the product and maps every page. For hardware POCs, a product designer specs BOM and 3D before a visual-assets agent renders four images. A web designer and copywriter work in parallel — complete visual system and every word on the site at the same time. A builder writes real production code and pushes it to GitHub.

Deploy + Notify

A provisioning agent spins up hosting, creates the custom domain, updates the portfolio, closes the GitHub issue, and sends a Telegram with the live link. Nothing else to do.

Pawvlov (dog anxiety hardware), Complio (trade compliance), PitchPad (soft-trade proposals), Permitly (permit prep). Each one started as a single paragraph.

PE scorecard, market sizing, unit economics (ARPU, LTV, CAC, margins, break-even), competitive landscape, GTM strategy, regulatory summary, investment thesis. Not a slide deck. Designed into the demo. Each full pipeline run lands in the $15–20 token range for a hardware POC, so the pipeline can underwrite dozens of ideas for the price of one consulting engagement and only fund the ones that survive the rubric.

Make it real

Every demo this pipeline outputs has to survive production-grade scrutiny. At scale, on a bad day. The PE evaluation is designed to kill weak ideas before a line of code is written.

New logic for a new world

We named this company New Logic Tech because the rules are being rewritten. This pipeline is what that looks like. Not a pitch, a working machine.

You get the win

We work in the background. The demo speaks for itself. Every FUND-verdict idea is a real company concept waiting for a founder who wants to run it.

No theater

Every agent in the pipeline does real work. The PE Firm argues against its own optimism before landing on a score. The Builder writes code that compiles. No filler.